Not too long ago I had a pretty length Twitter conversation with a few Star Trek minded individuals about the promotion for Star Trek Beyond. Now as this is the first post-Abrams Trek film and I would have thought that under new director Justin Lin the whole “mystery box” concept would be no more. But I think that has less to with Lin and more with Paramount’s lack of confidence in the film.
Star Trek has always competed with Star Wars. And with The Force Awakens dominating theaters last December and home release this spring, well there hasn’t been a lot of room for Star Trek on the Interwebs or elsewhere, despite the ardent and loyal Star Trek fandom.
To this point the marketing efforts for Beyond can only described as somewhere between terrible and non-existent. As I was starting to looks at this more deeply I found that the good people at Trek Movie already did this for me. Trek Movie tackled this in depth, comparing the advertising timelines/campaigns for Star Trek Beyond to Star Trek Into Darkness, and the comparisons aren’t pretty:
“At the time of writing, with 81 days until Beyond‘s release, we have gotten 1 trailer, 2 major interviews, 10 photos, and 2 behind-the-scenes videos. At the same point in Into Darkness‘s timeline, we had gotten 2 trailers, 3 major interviews, 15 photos, plus 2 apps and the reveal of some plot details”
There is a fan event scheduled for May 20th on the Paramount Studios lot where fans will be treated to the premiere of the new trailer, behind the scenes footage and a Q&A with Justin Lin and the cast. For those of you counting at home that is only 63 days before Beyond premieres in the United States.
Will that be enough time to rally the Trekkies who were burnt after Into Darkness? Can anything really be as bad as that teaser trailer featuring the Beastie Boys and Captain Kirk doing his best Star Lord on a dirtbike? Will Star Trek Beyond actually take place in space? Right now there are too many questions, and apparently there’s no one at Paramount that is willing to give us the answers until at least May 20th.
h/t [Trek Movie]