The official retail kick off for Rogue One: A Star Wars Story AKA Force Friday was officially underway at 12:01AM on September 30th, 2016. And because I was up anyway, I decided to take part in the midnight launch at my local Toys ‘R Us. I arrived at 11:55PM to find myself the 11th person person in line, at which time staff were handing out passes for their exclusive 6″ Black Series Imperial Hovertank Pilot.
There were also giveaways (provided you gave Geoffrey a high five) which consisted of a Rogue One Funko T-Shirt and a poster. At the stroke of midnight they let us into the store and back to the Star Wars area which had been restocked with approximately 3 cases of Black Series figures (the Death Troopers and K2-SO were the first to disappear) and a ton of 3.75″ basic figures (5 POA), vehicles, role-play items and LEGO sets.
I was in the store for maybe 25 minutes, during which time maybe a grand total of 30 people came in (and even one female!). The event was low key and very orderly and no one got stabbed, molested or harassed. My haul was modest along with the giveaways, as I picked up a 6″ Black Series K2-SO and a 3.75″ Sabine Wren from Star Wars Rebels.