The Marvel Experience was billed an immersive multimedia event which allowed fans to interact with their favorite superheroes from the Marvel Universe. The $30 million dollar production was set for a nationwide tour after premiering in Philadelphia in June. However the production was beset by technical difficulties and poor reviews from the press and fans alike.
The remainder of the tour was abruptly canceled by the producers, leaving many ticket holders disappointed, probably less so than those who actually went to the event.
Producers of the show — which includes 360-degree projections, holograms and a 4D motion ride — said Sunday that its big debut in Philadelphia will be its one and only stop. The Chicago, New York and St. Louis legs have been canceled. Refunds will be available. No reason was given for the show’s abrupt cancellation.
The underlying reason why The Marvel Experience was shuttered was due to the fact that it was an overpriced mall attraction fraught with technical difficulties and poor word of mouth.
We got stuck in the holding chamber between the two domes (where you get the safety briefing from spidey) for about 10 min. The hulk arm that was supposed to open the door at the end of the video malfunctioned and the door would only open a few inches then it shut. The workers just looked at each other and shrugged and let the video play again and tried to open the door at the end. It didn’t open so they let the video play again. It wasn’t a big deal, there were only about 20 people there at that point and we just thought it was amusing.
At various stages, video screens froze and restarted themselves entirely. At others, Halloween costume-quality props hung a cheap pall over the Marvel Experience’s shot at being immersive. Not exactly what you’d expect for about $50 a person.
Marvel and Netflix certainly enjoyed near universal adulation for their new take on Daredevil. Many like myself were worried that lightning couldn’t strike twice. How would the showrunners up the ante on season two which is due next year?
Well, with today’s announcement that Jon Berenthal (The Walking Dead, Fury) would be joining the cast as Frank Castle aka The Punisher, it looks as there won’t be anything to worry about.
In a statement, Jeph Loeb, Marvel’s Head of Television had nothing but excellent things to say about that actor:
Jon Bernthal brings an unmatched intensity to every role he takes on, with a potent blend of power, motivation and vulnerability that will connect with audiences. Castle’s appearance will bring dramatic changes to the world of Matt Murdock and nothing will be the same.
As much as I loved Thomas Jane in the role, I really do think that Berenthal is perfect casting. I think that this is setting up a great conflict for season two, with the various factions of organized crime in New York City will be trying to get a foothold while The Kingpin is sitting behind bars.
On Sunday morning as part of an exclusive Marvel event at New York Comic Con the trailer for next summer’s Ant Man was shown for the very first time. And from reports it seems as though the fans went crazy for it. Apparently I missed this significant piece of news while compiling my NYCC coverage.
The Ant Man trailer seemed to confirm a lot of the rumors that have been floating around about the plot: Michael Douglas, playing Pym, hires Scott Lang (played by Paul Rudd) to be his on-the-ground man for a heist. They argue about super-heroics and then Lang, wearing the Ant Man suit, runs towards the camera, trips, damages the helmet, and then calls an ant to take him away ….
What media announcement had you throwing fist pumps and doing roundhouse kicks in the air? Did the final result live up to your dreams?
I still find it hard to believe that It’s 2012 and we are on the cusp of a full fledged Avengers movie. Five years ago during Comic Con foundation was starting to take shape when Marvel Studios rolled out a teaser trailer for Iron Man. The attendees at Hall H lost their minds and took to the internet spouting their unrequited love for director Jon Favreau and Robert Downey Jr.’s portrayal of Tony Stark. Up until that point, there wasn’t much buzz on the project and Iron Man walked away the fan favorite of San Diego Comic Con 2007.
Leading up to Iron Man’s release in May 2008, there were rumors of a super secret cameo that would be dropped in after the credits. As press screenings were rolling out, it was very difficult to remain spoiler free … but I prevailed. Those who had seen it said it was absolutely mind blowing.
I took in a Friday night showing of Iron Man battling the crowds. When the credits finished about 75% of the theater remained seated, waiting for this cameo. And then it happened … NICK FURY!!! I howled with fan boy delight as my wife just looked at me sideways. “Avengers” I exclaimed, “they’re talking about the goddamn Avengers they’re going to do this”.
It wasn’t until that point that I sat back and was floored that Marvel was committed to making a series of movies that would lead up to a movie about their flagship super team. In the time since Iron Man was released, we’ve almost taken for granted that an Avengers movie was coming. Five years ago, none of us had an inkling as to what Marvel was planning.
Given my new status as a father of twin girls my attention has obviously been elsewhere these last three months. I beg your forgiveness in my lackadaisical coverage of the upcoming film adaptation of Marvel’s mightiest Avenger, Thor.
I was down for Thor when they announced that Kenneth Branagh was signed to direct the film. And I was even more interested when Chris Helmsworth, (whose portrayal of George Kirk in Star Trek (2009) was pitch perfect, I dare you not to tear up), was cast as the titular God of Thunder.
When Marvel began putting the pieces together to create a Marvel “Cinematic” Universe in 2008 with the release of Iron Man and The Incredible Hulk I don’t think any of us nerdlings were anticipating anything remotely close to what we are experiencing now. In one summer we have “event” movies for Thor and Captain America, laying the ground work for a movie featuring The Avengers in 2013 … take a minute to think about that
I’ve read the early reviews and have done my very best to remain spoiler free, but I have a feeling that Thor is going to be one hell of a movie.
Marvel Studios really is priming the lead up to Comic Con with yet another production still from the set of Thor. Here we see Thor in the midst of retrieving Mjolnir from its resting spot in the New Mexico desert (as we saw at the end of Iron Man 2).
Chris Hemsworth got fucking huge. It’s hard to believe that this guy was George Kirk a year ago.
Like many other comic book experts, I too believe that Thor will not have an alter ego. In the comics, his Earthly form was that of Dr. Donald Blake who was sickly and required a cane to get around. I think I read an interview with Kenneth Branaugh where he said that there would just be Thor … and I’m okay with this
Marvel Studios is doing a pretty good job generating buzz, and I really am hoping we’ll see the full cast of The Avengers on stage this week at San Diego Comic Con.
While I fully expected the movie studios to bait the frothing nerd masses in the lead up to Comic Con; I was not expecting big reveals from two of next year’s blockbusters, Thor and Green Lantern. The aesthetic for both of these films are very important because they are drastic departures from the superhero movies we’ve seen so far.
With movies like Iron Man, The Dark Knight, The X-Men Films, and Spider-Man there is a certain grounding in reality. Now Thor and his family are Asgardian Gods and as Green Lantern, Hal Jordan is part of an intergalactic police force which is based on the alien planet of Oa. These costumes should look different, because they aren’t of this world. Even though both pictures have been reposted everywhere I’ll leave them underneath the jump in case anyone wishes to remain spoiler free (that is if you consider costumes to be a spoiler)